ADOBE MAX 2020 CREATIVITY CONFERENCE

I led the design for Adobe MAX’s social content, spanning pre-event, live event, and post-event phases. By leveraging Adobe’s playful and humorous tone, I infused creativity into the design, illustration, and content to engage audiences and amplify the conference’s impact.

Adobe MAX 2020 marked a bold shift, transforming the iconic creativity conference into a fully virtual experience amidst the global pandemic. This pivot made the event more accessible than ever—and free—reinforcing Adobe’s motto, “Creativity for All.”

The results were exceptional: the conference garnered over 21 million total video views, 2.2 million visits to the event site, and more than 50 million social interactions. With 481 speakers (including 50 global celebrities and musical performances), 464 sessions, labs, and workshops, and 11 days of rich content, Adobe MAX 2020 set a new benchmark for virtual creativity conferences.

Design Direction, Design, Illustration, and Animation: Emma Dowling

Pre-event social content

Instagram Story content for all Adobe channels (Adobe, Photoshop, Lightroom, etc.) created to increase engagement, drum up excitement, and increase sign-ups leading up to the event.

MAX Sessions

A suite of designs produced to highlight noteworthy speakers and performances at the conference.

Engage at MAX

Adobe MAX is known to be a highly collaborative and social event–these social posts were created to build confidence, dispel myths, and showcase ways in which Adobe would be actively engaging attendees in this virtual state.

GIPHY Stickers

Adobe Evangelists are rockstars of each of their respective design disciplines (photography, video editing, design, etc.). I created animated illustrations of each of the evangelists for attendees to use during the event. I also created a suite of different animations for each of the twelve Adobe software icons, as well as animated type treatments of commonly used words or phrases.

Did somebody say Earned Creative?

As I attended the conference I quickly designed and produced content based on hallmark moments as they happened live. These meme-style GIFs were posted immediately on Adobe’s many social channels and were reposted by the artists, actors, creatives, etc.

Quote cards

Created during live event speaker sessions to highlight memorable quotes and increase attendance and engagement. Many social posts were reposted by the speakers themselves.