I led the ongoing concepting, design, and animation direction for Dolby’s social content channels, catering to an audience of passionate film, television, and music fans. To ensure the channel's success, I balanced planned content with ad-hoc content responding to pop culture events and social trends.

Over two years, I spearheaded the evolution of Dolby’s social brand identity, transforming it from a static gradient-based system with no direct ties to the industries Dolby represents into a dynamic, flexible design system deeply rooted in film, television, and music. This shift allowed the brand to better connect with its audience while maintaining its industry relevance.

Design Direction and Design: Emma Dowling and Kyle Cernicky.