I provided design builds and consultation for the edit, supers, and branding of the Move to -15°C initiative. This groundbreaking campaign aimed to unite stakeholders across the cold chain to establish a new global standard for frozen food storage, lowering the temperature to -15°C. This shift accelerates decarbonization and builds resilience for future food needs, all while maintaining food safety and quality.

By challenging an industry standard that had persisted for nearly a century, the initiative achieved remarkable impact. Sixty percent of the global shipping container industry signed on, alongside 30 of the world’s largest food producers, retailers, refrigeration companies, haulers, and warehouses. The campaign’s hero film garnered 4.4 million organic and paid views, and DP World’s trust rating increased by 11% year-over-year, making it the most trusted brand in its competitive set, as measured by Brand Finance.

The initiative also received widespread positive coverage from major global business outlets such as Forbes, Bloomberg, and Yahoo Finance, as well as specialist trade publications like Cold Chain News, The Lode Star, The Grocer, and Just Food. This campaign set a new precedent for the industry while showcasing the power of collaboration and innovative thinking.

 2024 Cannes Titanium, Gold, Silver: Titaniuml Sustainable Development Goals, Climate Action; Creative B2B, Corporate Purpose & Social Responsibility categories.