Led design and animation direction for Edelman Global EVP video, which was released internally and externally for prospective employees and clients. It was the first time a piece of content using Edelman’s new branding was created. I found an opportunity to expand the design system in a more dynamic and compelling way–as a result, stills and pattern components have been used for other global marketing collateral. I received high praise from Edelman leaders on the result, including the Executive Design Director who created the new branding.
Design Direction and Design: Emma Dowling. Animation: Alaine Caudle.