I led the Design and Art Direction for "Bring Taste to Space," a campaign inspired by the insight that foods often taste bland in space due to microgravity affecting the distribution of fluids in astronauts' bodies. Sir Kensington's bold, mouthwatering flavors offered the perfect solution. Our goal was to partner with NASA's Food Systems Lab to create a range of condiments designed for space travel and invited the public to support the initiative by signing a petition to help us #BringTastetoSpace. As a thank-you, participants received a coupon.

The campaign featured an out-of-this-world logo and packaging design crafted for the Food Systems Lab team to sample. A standout detail was the clever use of a condiment bottle silhouette in the negative space of the "A" in the logo, doubling as a rocket-inspired icon. The box design embraced holographic accents for a futuristic feel, while the overall design drew inspiration from NASA’s technical diagrams, metallic elements reminiscent of the International Space Station, and chiaroscuro lighting effects mimicking the way light strongly passes through spacecraft windows.

To align with Sir Kensington's quirky and otherworldly brand identity, we incorporated atmospheric details and references to zero gravity throughout the project. Despite working within a tight budget for the box photography, we developed creative solutions to capture a moody, futuristic, and weightless aesthetic.

Design Direction: Emma Dowling, Creative Direction: Manasvi Abrol, Design: Isabella Mordini