Starbucks pop-up parties

Starbucks gave customers more reasons to celebrate after the holidays by hosting free coffee parties nationwide, creating a joyful and engaging way to connect with its community. I led the experiential website design, social concepts, set design, art direction, and styling for the campaign, crafting creative that was celebratory yet holiday-agnostic. By incorporating New Year’s-inspired visuals like confetti, balloons, and disco balls, I established a festive tone while being inclusive.

I used my illustration skills to develop detailed storyboards to guide the creative direction. I worked closely with talent, producers, food stylists, photographers, and on-set clients to ensure every detail adhered to Starbucks’ high standards for quality and brand consistency.

Creative Direction: Hillary Tandrow. Art Direction and Design: Emma Dowling. Production: Helena Öhman

Press and Mentions: USA Today, CBS, Elite Daily, People, Today Show, Starbucks Stories